Tyler Cowen, NY Mag: Restaurant Menu Analysis

Thanks to Tyler Cowen at Marginal Revolution for pointing this article from New York Magazine. Most restaurant patrons probably don’t consider all the work that goes into designing a truly effective menu. Apologies for sounding like a rube, but this analysis is brilliant.

4. In The Vicinity
The restaurant’s high-profit dishes tend to cluster near the anchor. Here, it’s more seafood at prices that seem comparatively modest.

I didn’t realize the degree by which my decision making at dinner has been manipulated by business considerations. I do now.