Thanks to Tyler Cowen at Marginal Revolution for pointing this article from New York Magazine. Most restaurant patrons probably don’t consider all the work that goes into designing a truly effective menu. Apologies for sounding like a rube, but this analysis is brilliant.
4. In The Vicinity
The restaurant’s high-profit dishes tend to cluster near the anchor. Here, it’s more seafood at prices that seem comparatively modest.
I didn’t realize the degree by which my decision making at dinner has been manipulated by business considerations. I do now.